Rodeo Drive Concours d'Elegance Through the Years
The Rodeo Drive Committee, in conjunction with the City of Beverly Hills, presents the Rodeo Drive Concours d’Elegance held every year on Father’s Day. Each year a new theme is selected to feature the superb combination of rare automobiles and motorcycles highlighting the past, present and future at the crossroads of fashion, design and entertainment. The Rodeo Drive Concours d’Elegance is the largest annual public event held in Beverly Hills and has been named “one of the 300 unmissable events in the world” by Frommer’s Travel Guide.
Here’s a look back at the creative themes, show winners, and highlights over the past several years.
The Fast Lane (2016)
Nearly 100 rare and coveted supercars were on display at the Rodeo Drive Concours d’Elegance in 2016. Highlights of the featured exhibited vehicles included a 1932 Bugatti type 55, Steve McQueen’s former 1957 Jaguar XKSS and a 1969 Lamborghini Miura S which took home the award for Best of Show.
Highways to Heaven (2015)
“Highways to Heaven,” paid tribute to Autobahn, Autostrade and Route 66. The Honored Marque, Alpha Romeo, celebrated their return to North America and the company’s 105th anniversary by displaying an all-new 2015 4C Coupe and a pre-released open air 4C Spider. A bit of Hollywood also made an appearance at the event with actor and co-founder of Arch Motorcycle Company, Keanu Reeves, posing for photos beside the company’s KRGT-1 model.
100 Years of Horse Power (2014)
The 2014 Rodeo Drive Concours d’Elegance honored the 100th anniversaries of both Maserati and the City of Beverly Hills with the theme, “100 Years of Horse Power.” Further playing off the year’s theme, the famed California Chrome, winner of the 2014 Kentucky Derby and Preakness Stakes, was honored with a special Best of Show award and represented with a horse look-alike.
The Jet Age (2013)
In honor of the 50th anniversary of Learjet, the 2013 show featured the public premiere of the all-new $18 million dollar Learjet 85 Aircraft by Bombardier. Biofuel concept cars shared the road with vintage models that looked like they belonged in the garage of George Jetson. One such car was a Ghia Streamline X Coupe, nicknamed the “Gilda” after Rita Hayworth's character in the 1946 film of the same name, which took home the Best in Show award.
The British are Coming (2012)
“The British are Coming!” was the rallying cry of the 2012 Concours with pedigreed automobiles of British heritage lining the famed street. Aston Martin was the featured marque. As a special touch, the event wheeled in touches of London: replicas of the city’s classic red phone booths and a real red, double-decker bus which guests could climb aboard and explore.
The Art of Italian Motoring (2011)
To help commemorate the 150th anniversary of the Unification of Italy, more than 100 vintage Italian cars and motorcycles were on display at the 2011 Rodeo Drive Concours, including a showcase of the Fiat 500 by the honored marquee. The world class collection of cars included Italian brands: Alfa Romeo, Lamborghini, Ferrari, Maserati, Vespa and even an authentic 38-foot gondola direct from the Venetian canals! The Best in Show award went to a 1953 FIAT 8V Ghia-bodied Supersonic.
(photo via HauteLiving.com)
A Different Road (2010)
Two of the most recognizable names in the luxury automobile world – Ferrari and Jaguar – were standouts at the 2010 Rodeo Drive Concours d’Elegance. Jaguar celebrated 75 years and launched the company’s all-new XJ model. Italian automaker, Ferrari, showcased the new Ferrari California and 458 Italia.
The 2009 Concours featured a collection of classic and vintage cars with Shelby Cobras, Mercedes-Benz 300SL Gullwings, classic Ferraris and more. The show was made special however, with the highlighting of classic alternative energy vehicles including steam, electric and hybrid models. With the Concours taking place on the most famous fashion destination in the world, going green never looked so good!
Haute Wheels: Celebrating Car Couture (2008)
The 2008 theme, “Haute Wheels: Celebrating Car Couture,” harkened back to the original Parisian Concours where luxurious high fashion was modeled next to magnificent custom coach work. Approximately 100 cars showcased the best of the best, running the gamut from hot rods to Veyrons, Fords to Ferraris, and motorcycles to Maseratis.
Cars of California (2007)
The 2007 Rodeo Drive Concours d’Elegance celebrated Honored Marque FISKER COACHBUILD featuring the world premiere of the 2007 LATIGO CS V10. More than one hundred private car owners showcased award-winning collectible automobiles inspired by the “Cars of California” theme, including a 1949 Volkswagen Hebmuller Roadster which was awarded the Mayor’s Award for Featured Theme and Golden State classics like convertibles and Woodies.