Beverly Hills Signature Events

Rodeo Drive Concours d'Elegance

A Father’s Day tradition for 30 years, the Rodeo Drive Concours d’Elegance draws high quality classic automobiles and luxurious new models to Beverly Hills, such as the 2015 Ford Mustang, a 1927 Rolls-Royce Phantom and a McLaren 12C. The coveted automobiles are displayed along Rodeo Drive for enthusiasts of all kinds to admire.

Named one of the “300 Unmissable Events & Festivals Around the World” by top travel publisher Frommer’s, the Rodeo Drive Concours d’Elegance follows a different theme each year. Previous themes include, “THE BRITISH ARE COMING!” with Aston Martin as a featured marque and “100 Years of Horse Power,” a celebration of Beverly Hills’ centennial year in 2014.

In years past, the event welcomed George Barris' 1966 TV Batmobile, launched the all-new Jaguar XJ model and in celebration of Learjet’s 50th anniversary, parked a mockup of the new Learjet 85, a private jet, on Rodeo Drive for thousands of people to see up-close.

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Concerts on Cañon

In the summer months each year, residents and visitors are invited to gather and attend a live music series, Concerts on Cañon, in Beverly Cañon Gardens.

Held Thursday evenings, musical styles vary from jazz and samba to classic rock-and-roll. Seating is first-come, first-served and guests are encouraged to order their meals to-go from one of the many neighboring restaurants to enjoy at the show. Attendance is complimentary.

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Doggy Daze 90210

Step into a world of tail-wagging fun as we invite you to bring your beloved pets or even find your new furry companion through adoption. This free, family-friendly event promises to be a day filled with thrilling activities, top-notch entertainment, and a wide array of pet-related vendors that will keep you and your four-legged friends entertained throughout the day!

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Beverly Hills artSHOW

Each spring and fall, four blocks of historic Beverly Gardens Park become the place to be for art enthusiasts and anyone looking to enjoy the day outside at the Beverly Hills artSHOW. These weekend events are one of the city’s many tributes to arts and culture and attract artists who showcase and sell their artwork. Art pieces on display and for sale come in various mediums including, watercolor, paint, jewelry, sculpture and pottery. 

The artSHOW attracts as many as 50,000 attendees, including Southern California art dealers searching for new art to add to their collections. The Beverly Hills artSHOW is family-friendly, free to attend and also features food trucks, a beer and wine garden, children’s activities and live music.

The next event is October 18 & 19, 2025.

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Beverly Hills Farmers' Market

Open every Sunday from 8 a.m. - 1 p.m., rain or shine, the Beverly Hills Farmers’ Market offers the finest California-grown seasonal produce, juices, baked goods, specialty items and more in a festive open-air setting. This certified farmers’ market showcases more than 60 local farmers and vendors and features a petting zoo, live music and holds special events like an annual Pie Bake in June, PickleFest in August and Cookin’ Kids, an educational workshop held on the 2nd Sunday of each month.

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Rodeo Drive Holiday Lighting Celebration

Beginning in November, Beverly Hills transforms itself into a winter wonderland in celebration of the holiday season. Store fronts and hotel lobbies become must-see attractions as they update their décor to reflect the colors and spirit of the season. Festivities take place in the Golden Triangle and attract families from near and far.

The holiday season officially kicks off with the Rodeo Drive Lighting Celebration in November, a week or two prior to Thanksgiving. This event is free to the public and often includes live music, street performers, the arrival of Santa Claus, fireworks and much more! 

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