Ice Cream Sundays on Rodeo Drive

Andy Warhol once said "Rodeo Drive is like a butterscotch sundae - even the nuts are delicious!" On Sundays, September 16, 23 and 30, the local community and visitors will get to see Rodeo Drive with a cherry on top as Beverly Hills marks the 120th Anniversary of the Ice Cream Sundae.

Ice Cream Sundays is inspired by a time when Beverly Hills was a village and when legendary soda fountains at the Beverly Hills Hotel and Beverly Wilshire in the 50's and 60's were all the rage - a time when the Milton Kreis drug store and the Pink Turtle at the Beverly Wilshire catered to Elvis and Zeppo Marx while the Fountain Room at The Beverly Hills Hotel catered to such stars as, Lucille Ball and Peter Falk. The original ice cream sundae was invented in Ithaca, New York in 1892.

In order to do something special for the local community to shop and enjoy Rodeo Drive, participating retailers will be offering their customers free ice cream with purchase. The events will be held from 12 pm to 5 pm each Sunday.

On the 300 and 400 blocks of Rodeo Drive, vendors will offer gourmet ice cream, Italian ice, frozen yogurt, gelato, frozen yogurt and other decadent desserts combined with mini Paris-themed café settings on the sidewalks.