The Peninsula Beverly Hills x Julien's Auctions: A Glimpse of Old Hollywood

The Peninsula Beverly Hills continues its cultural partnership with Julien’s Auctions, where the hotel becomes a setting not only for hospitality, but for moments of lasting cultural significance. The collaboration brings to life experiences shaped by provenance, personal narrative, and legacy.

On June 4, 2026, this partnership unfolds with Turner Classic Movies: 100 Years of Marilyn, a landmark auction honoring what would have been Marilyn Monroe’s centennial birthday. Set within the hotel, the live event offers a rare opportunity to experience her enduring influence through an extraordinary collection of fashion, film memorabilia, and personal artifacts—many revealed to the public for the first time.

In this next chapter, The Peninsula Beverly Hills and Julien’s Auctions continue to shape a culture-forward future — inviting guests into moments that feel both rare and deeply personal.