thedropLA at Barney's New York Beverly Hills

Taking place at the brand's flagship store in Beverly Hills, this exciting weekend is set to include experiential installations, more than 20 exclusive capsule collections, over 90 brands, designer appearances and a surprise musical performance. 

Enjoy live DJ sets from Heron Preston, SIMIHAZE, Siobhan Bell and Mathematics and experience the launch of exclusive designer products at the in-store event. The thedropLA@barneys releases include capsules by Prada, Fendi, Heron Preston, Versace, Palm Angels, Givenchy, Balmain, FILA, Fear of God, Rick Owens, Birkenstock, Ksubi, John Elliott and many more. Other feature brands include Moschino, Alberta Ferretti, Burberry, Miu Miu, Carbon and Hyde, and Oliver Peoples.

See one-of-a-kind, photo-worthy installations that harness the creativity of the Los Angeles community. Attendees can explore the Prada Pachinko Parlor, a Fear of God installation, a Heron Preston NASA-inspired area, a "Sliced by Fila" pizzeria, the Birkenstock Park serving Moon Juice refreshments and a roller rink featuring Gucci complete with a roller performances and skate rentals. 

Exclusive fine-jewelry pieces will be housed in a live Butterfly Bar near Freds, and on Saturday, June 3, guests can also enjoy product customizations, piercings, manicures and beauty and skin-care treatments. 

In addition, there will be a raffle featuring Balenciaga with 100% of the proceeds benefiting Everytown for Gun Safety. 

The experiential activations will continue in Beverly Hills from Saturday, June 2 to Sunday, June 3, as will thought-provoking panel discussions hosted by Highsnobiety and Barneys New York. Mark your calendars, as this immersive weekend filled with fashion and entertainment isn't one to miss! 

To register, please visit the link above.