Beverly Hills Announces Exclusive Partnership With China International Culture Association to Celebrate the Year of the Monkey

Beverly Hills Conference & Visitors Bureau to Feature the Beijing Performance & Arts Group and Other Famous Chinese Artists in its Fifth Annual Chinese New Year Celebration

BEIJING, China – November 17, 2015 – Beverly Hills Conference and Visitors Bureau (BHCVB) today announced an exclusive partnership with the China International Culture Association (CICA) for its fifth annual Chinese New Year celebration on Sunday, January 31, 2016. The evening event, which will be held at the Saban Theatre in Beverly Hills will feature traditional cultural performances directly from Beijing’s finest performance artists and troupes.

“We are honored to partner with the China International Culture Association again this year to showcase the country’s cultural arts performances during our fifth annual Chinese New Year celebration in Beverly Hills,” said Julie Wagner, Chief Executive Officer, BHCVB. “Last year’s sold-out event was a great success, so having opportunity to bring back China to Beverly Hills is an honor."

Hotels in Beverly Hills will continue the celebration by offering special Chinese New Year packages throughout the month of February. Offerings include special Chinese services and amenities such as Chinese tea, slippers upon arrival, in-room Chinese breakfast dining options, almond and sesame cookies, as well as Chinese newspapers delivered to rooms daily. Chinese guests will feel even more welcome in Beverly Hills as the hotels throughout the city also have Mandarin speaking staff on site. Participating hotels include The Beverly Hilton, Beverly Wilshire, a Four Seasons Hotel, L’Ermitage Beverly Hills, Montage Beverly Hills and Peninsula Beverly Hills to date.

BHCVB’s annual Chinese New Year celebrations reinforce Beverly Hills as an ideal travel destination for Chinese visitors. The yearly festivities have  quickly become a highly anticipated event, both in China and in the greater Southern California region. This event marks the second consecutive year CICA has exclusively partnered with BHCVB to bring Chinese entertainment to Southern California for the city’s Chinese New Year celebration.

Sponsors for BHCVB’s Fifth Annual Chinese New Year celebration include Delta Air Lines and Two Rodeo, with more to be announced soon. Tickets will be available in early January 2016.

To learn more about Beverly Hills' Fifth Annual Chinese New Year Celebration, visit or follow on Facebook and Twitter

About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales.  Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining, and incomparable shopping.  Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability.  Learn more at or on Facebook and Twitter

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Claire Delacruz Soe     
Communications Manager    
Beverly Hills Conference & Visitors Bureau 
+1 (310) 248-1015 x 204   

Jennifer Liu
China Market Business Development Manager
Beverly Hills Conference & Visitors Bureau
+1 (909) 260-6610

Christian Jensen
In-Market Chinese Public Relations Consultant
CCA on behalf of Beverly Hills Conference & Visitors Bureau
+1 86-18611599783