Beverly Hills Announces “Happy Chinese New Year, Charming Beijing” Variety Show
BHCVB CEO Julie Wagner traveled to China to announce the destination’s third year of collaboration for this event with the Beijing Association for Culture Exchange
BEIJING, China – October 11, 2016 – The Beverly Hills Conference and Visitors Bureau (BHCVB) held a press conference today in Beijing to announce its continuing cooperation with China International Culture Association (CICA) and the Beijing Association for Culture Exchange (BACE) to jointly host the third “Happy Chinese New Year, Charming Beijing” in Beverly Hills on January 21, 2017. This is the sixth consecutive year of Beverly Hills hosting a Chinese New Year celebratory event.
"After two years of Beverly Hills working with the China International Culture Association and Beijing Association for Cultural Exchange, the Chinese New Year event has attracted great attention across Southern California, and has been a great success,” said Julie Wagner, Chief Executive Officer of BHCVB. "The event plays an important role in helping local people understand China and Beijing’s culture, and to improving mutual friendship between our two countries. Beverly Hills attaches great importance to this event and looks forward to seeing traditional performances and art from Beijing again at the 2017 gala."
The 2017 Chinese New Year event will be divided into 3 parts – variety show, “Charming Beijing” photo exhibition and intangible cultural heritage handicrafts display. The variety show will be undertaken by the Beijing Performing Arts Group, with the Chinese Acrobatics Troupe – an internationally awarded performance group – blending in Beijing folk music, opera, modern dance, puppetry and other forms of performance. The "Charming Beijing" photo exhibition will feature spring festival culture, including 50 paintings reflecting the city and folk culture, and present ancient and modern Beijing’s cultural customs with the naked eye, 3D, and VR display technology. Joining this will be a vivid display of Beijing’s handcrafting traditions, an intangible cultural heritage of the Beijing people and their love of life.
This year, Beverly Hills is pleased to have the support of Delta Airlines as the event’s Official Airline as well as the collaboration of the city’s leading hotels, including The Beverly Hilton, Beverly Wilshire, A Four Seasons Hotel, Viceroy L’Ermitage Beverly Hills, Montage Beverly Hills and The Peninsula Beverly Hills, who have each created bespoke packages to welcome the year of the Rooster. The unique experiences awaiting Chinese New Year travelers at Beverly Hills’ finest hotels include in-room treats such as custom slippers and lush bathrobes, Chinese newspapers, and a hot water kettle with Chinese tea, as well as VIP shopping trips aided by personal luxury advisors featuring exclusive access and chauffeured transportation to Rodeo Drive boutiques.
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