The city’s luxury hotels and iconic filming locations honor the beloved film with a month of stylish offerings
BEVERLY HILLS, Calif., July 7, 2025 — Beverly Hills Conference & Visitors Bureau (BHCVB) is rolling out the yellow plaid carpet for a citywide celebration of Paramount Pictures’ Clueless, the 1995 classic that remains a defining example of the city’s status as an icon of style, pop culture and Hollywood magic. Timed to the movie’s 30th anniversary in collaboration with Paramount, the celebration will feature a month of immersive experiences, chic nostalgia and playful tributes to the unforgettable Clueless backdrop.
Part of Paramount Pictures’ global anniversary campaign, the celebration invites fans to step into the world of Cher Horowitz, where couture, convertibles and California cool are always in fashion. From shopping sprees on Rodeo Drive to joyrides beneath iconic palm-lined streets, Beverly Hills serves as an unforgettable backdrop throughout Clueless. Some of the film’s most memorable moments—including Cher and Dionne’s famed shopping montage, Cher’s comically chaotic driving lessons, scenes inspired by the city’s high school and luxury lifestyle, and Cher’s contemplative walk past the Electric Fountain and Spadena House (aka the Witch’s House)—cemented Beverly Hills as a glamorous character in its own right. For fans, a visit to Beverly Hills offers the ultimate chance to immerse themselves in the stylish, iconic setting of Clueless.
“Beverly Hills has long been a canvas for defining cultural moments, and Clueless remains one of the most iconic modern examples,” shared Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau. “This anniversary offers a playful way to celebrate the fashion, spirit and allure that continue to make our city an inspirational destination for travelers, storytellers and pop culture enthusiasts worldwide.”
Throughout July and beyond, Beverly Hills’ celebrated hotels—icons in their own right—will each bring the anniversary to life with their own creative experiences. The month’s marquee moment will be a vibrant city festival on July 19, when Beverly Hills officially proclaims “Clueless Day.” Produced in partnership with Street Food Cinema, the celebration will include an outdoor screening of the film, ‘90s-style costume contest, themed photo ops, curated food trucks, live music, giveaways, and surprise appearances—a joyful gathering for locals and visitors alike. This flagship event will be the tentpole event in a month-long celebration of Clueless-themed activations across the city, including:
- The Clueless Suite – L'Ermitage Beverly Hills: From July 12 through September 1, L’Ermitage will transform a 4,450-square-foot luxury suite into a vibrant tribute to the film’s iconic ‘90s style. In partnership with Bloomingdale’s Century City, the City of Beverly Hills, Paramount Pictures and legendary costume designer Mona May (the genius behind Cher’s unforgettable looks), “The Clueless Suite” will feature a yellow plaid accent wall and a Cher-worthy closet while guests will enjoy VIP perks including a personal shopping session, a $100 Bloomingdale’s gift card, and access to a white Jeep Wrangler for cruising Beverly Hills. The “Cher Suite Experience” add-on includes themed turndown treats, a Polaroid camera, movie streaming, and a sunset toast at rooftop lounge Poza.
- “Cher” Cabanas & Clueless 30th Anniversary Concert – The Maybourne Beverly Hills: A nostalgic tribute to sugary ‘90s pop culture comes to life on Thursday, July 10, with a special Concerts on Cañon performance by "AS IF", a high-energy ‘90s tribute band, playing from 6–8 PM in the lush setting of Beverly Cañon Gardens. The experience extends to “Cher” Cabanas on The Maybourne Café patio, where a themed menu and playful mocktails inspired by the iconic film complete the throwback celebration. Cabanas are now open for reservations, with limited availability.
- Clueless Outdoor Screening – The Beverly Hills Hotel: On August 6, the hotel is proud to partner with Paramount Home Entertainment to feature a special outdoor screening of Clueless. With its iconic pink façade and palm tree-lined gardens, the hotel’s lush Crystal Garden offers a familiar backdrop that will transport guests straight into Cher Horowitz’s world. The evening will include movie-themed welcome beverages, a popcorn and candy station, savory snacks, nostalgic desserts, and a special appearance by legendary costume designer Mona May. Guests are invited to gather beginning at 7pm, with the screening set to begin promptly at 8:30pm.
- AS IF (90’s Tribute) Celebrating Clueless, Concerts on Cañon: – Beverly Cañon Gardens: On July 10, the beloved Concerts on Cañon series will be reimagined to “Clueless Night”, featuring a 90s cover band ‘As If!’, transporting audiences back to the era of plaid skirts and platform shoes.
Whether visiting for this summer’s Clueless-themed activations or planning a future getaway, travelers will find unforgettable hotel stays, iconic shopping, outdoor events, and gourmet dining throughout Beverly Hills’ walkable 5.71 square miles, perfect for channeling their inner Cher—this summer and beyond.
Clueless is available now to buy or rent on Digital.
# # #
Media Contact
[email protected]
About Beverly Hills
Beverly Hills, a premier travel destination, is a charming, walkable and pet-friendly city with a village-like atmosphere that attracts people from around the globe. Visitors will find five-star hotel accommodations, world-class indoor/outdoor dining, acclaimed spas and unrivalled shopping, including the world-renowned Rodeo Drive, all within 5.71 square miles. The city’s lush parks, outdoor plazas and wide, palm tree-lined streets frame a multitude of art, architecture and grand mansions. Learn more at LoveBeverlyHills.com or on Facebook, Twitter, Instagram and Pinterest.