Beverly Hills Celebrates The Year of the Rooster with Cultural Variety Show, Hotel Packages and Fashionable Merchandise

Beverly Hills Conference & Visitors Bureau Kicked Off Chinese New Year Celebrations with the
“Happy Chinese New Year – Charming Beijing” Variety Show held on January 21, 2017

BEVERLY HILLS, Calif. – January 24, 2017Beverly Hills Conference & Visitors Bureau (BHCVB), in collaboration with China International Culture Association (CICA) and Beijing Association for Culture Exchanges (BACE) began the celebration of the Lunar New Year with the “Happy Chinese New Year - Charming Beijing” variety show and celebration at the Saban Theatre in Beverly Hills on January 21, 2017. It was the sixth consecutive year of Beverly Hills celebrating Chinese New Year with a public event and the third year with the support of CICA, BACE and the Chinese Consulate of Los Angeles. The event, which celebrates the Year of the Rooster and is sponsored by Delta Air Lines, STEFANO RICCI and Two Rodeo Drive, featured internationally acclaimed entertainment from Beijing.

"Each year, this event attracts more local residents and visitors to the city, and highlights Beverly Hills’ appreciation of the vibrant Chinese culture,” said Julie Wagner, Chief Executive
Officer of BHCVB. "By featuring Chinese cultural traditions in a spectacular show and pre-show exhibit, we hope to encourage a greater understanding of China’s magnificent history and, in turn, celebrate the strong bond of friendship which will continue to unite us throughout the New Year."

To further enhance the festivities around town, participating Beverly Hills hotels, including The Beverly Hilton, Beverly Wilshire, A Four Seasons Hotel, Viceroy L’Ermitage Beverly HillsMontage Beverly Hills and The Peninsula Beverly Hills, are offering packages to welcome the Year of the Rooster. The unique experiences awaiting Chinese New Year travelers at Beverly Hills’ finest hotels include in-room treats such as custom slippers and lush bathrobes; Chinese newspapers and hot water kettles; as well as VIP shopping trips with personal luxury advisors; and exclusive access and chauffeured transportation to the city’s attractions.

A number of boutiques and flagship stores in the famous shopping destination, including Rodeo Drive, are also celebrating by featuring rooster-themed products or red accents. Memorable items to note include Louis Vuitton’s Vuittonite Pendant Necklace, Dior’s "Diorelita" BraceletBurberry’s Lunar New Year Collection and Gucci’s Chinese New Year Scarf. Breguet, David Orgell and Cartier and many other storefront windows in the city are decorated with beautiful displays, inspired by Chinese New Year, also known as Spring Festival. And select luxury retailers are providing VIP shoppers with exclusive red envelopes and unique gifts, such as Coach’s red leather phone case, available with purchase while supplies last. (Red envelopes are a traditional gift in China as the red color symbolizes good luck and is a representation to ward off evil spirits).

The Year of the Rooster officially begins January 28, 2017 and lasts through February 15, 2018.

Visit lovebeverlyhills.com/rooster for more information.

About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales. Centrally located in greater Los Angeles, Beverly Hills is a premier holiday and business travel destination, with beautiful
weather year-round, acclaimed full-service and boutique hotel accommodations, superb dining, and unrivalled shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. Learn more at www.lovebeverlyhills.com or on Facebook, Twitter and Instagram.

About Delta Air Lines
Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to Fortune’s top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented six consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 323 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs more than 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading transatlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, and Facebook.com/delta.

About STEFANO RICCI
Since 1972, STEFANO RICCI has been a reference point for true Luxury Menswear & Lifestyle. Known for its 100% Made in Italy craftsmanship, the Florentine maison offers the highest quality in made-to-measure Italian tailoring. It also embodies elegance with the SR HOME Collection and Bespoke Interiors, conveying the idea of living in a perfect equilibrium of pure lines, precious fabrics and timeless design, led by the search for excellence. Today, STEFANO RICCI is an ambassador of Italian style, not only in luxury menswear but also in quality of life. For more information, visit stefanoricci.com.


About Two Rodeo Drive
Two Rodeo Drive is home to 30 luxury and fashion boutiques including Galerie Michael, Jimmy Choo, Versace, Lanvin, Porsche Design, Brunello Cucinelli, Stefano Ricci, Breguet, Richard Mille, Etro, Philipp Plein and 208 Rodeo and Urasawa restaurants. Two Rodeo Drive’s latest additions include Audemars Piguet and Carolina Herrera. Two Rodeo Drive is instantly recognizable as an iconic symbol of the prestigious and distinctive city of Beverly Hills and America’s most celebrated shopping district. Two Rodeo Drive is located at the corner of Rodeo Drive and Wilshire Boulevard. For more information, visit tworodeo.com.

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Media Contacts:
Wagstaff Worldwide
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