Beverly Hills Conference & Visitors Bureau Appoints Key Brands For Brazil Representation

SAO PAULO, Brazil (April 7, 2015) – Beverly Hills Conference & Visitors Bureau (BHCVB) has appointed Key Brands to act on behalf of the destination for public relations and travel trade efforts in the Brazilian market.

Key Brands will highlight Beverly Hills as a top luxury destination to the Brazilian traveler by presenting the wide variety of accommodations and activities Brazilian travelers will love to experience in Beverly Hills. This partnership aims to strengthen relationships between Brazil’s travel and media professionals and BHCVB, cultivating an important and fruitful connection between the destinations.

“Key Brands has impressive credentials and we are looking forward to working with their team to help us drive travel to our renowned hotels, restaurants, attractions and businesses housed within our iconic destination.’’ said Julie Wagner, Chief Executive Officer, BHCVB. 

“Beverly Hills is strong name in Brazil, but few Brazilians actually know the breadth of activities the city offers. Beverly Hills offers luxurious hotels, exclusive restaurants, bars and of course great shopping – everything that Brazilians love!” said Mayra Iguchi, Key Brands Director.

In conjunction with the appointment of Key Brands, the organization will be represented in the upcoming Sao Paulo Travel week this May 5-8, 2015. Sao Paulo Travel week is an innovative and exclusive event, which premieres the most incredible travelling trends, anticipating new paths for the Brazilian and the Latin American market, while connecting professionals from around the world. Throughout the four day event, the show gathers top premium travel representatives to participate in pre-scheduled meetings with the world´s best travel experiences´ suppliers, such as Beverly Hills.

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About Key Brands
Key Brands is a representation company founded by Mayra Iguchi and Ligia Danesi whose experience comes from over 12 years in the Brazilian luxury tourism market.  They are also partners at HIP, a solid hotel´s representation company.  Key Brands strongly promotes its clients through Brazilian travel and media professionals by highlighting the brand among so many others investing in the country.  Company´s efforts are oriented to increase its client´s awareness among important players in the market and together create actions which will effectively reach the end client.

About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales.  Centrally located in greater Los Angeles, Beverly Hills is a premier holiday and business travel destination, with beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, superb dining, and unrivalled shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability.  Learn more at or on Facebook and Twitter. 

Claire Delacruz Soe
(310) 248-1015 x 204