Beverly Hills Conference & Visitors Bureau Earns Prestigious Travel Industry Accreditation
Beverly Hills Now a Credentialed Destination through Globally-Recognized Travel Organization
Destination Marketing Association International (DMAI)
BEVERLY HILLS, Calif. – July 20, 2015 – Following an intensive application process which spanned more than two months, Beverly Hills Conference & Visitors Bureau (BHCVB) announced it was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destination Marketing Association International (DMAI), the global trade association for Destination Marketing Organizations (DMOs) worldwide. The seal is in recognition of BHCVB’s commitment to industry excellence and meeting the industry standard for performance and accountability of DMOs around the world. Julie Wagner, Chief Executive Officer of BHCVB, accepted the certification in the form of a plaque at the recent DMAI 2015 Annual Convention in Austin, Texas.
“This is an incredible milestone for us at the Beverly Hills Conference & Visitors Bureau, and also for the city as a whole,” said Julie Wagner, Chief Executive Officer, BHCVB. “While Beverly Hills is a world-renowned destination, this accreditation solidifies our reputation as an authority on Beverly Hills and the tourism industry, helping us continue to bolster travel and business to our remarkable destination from markets all around the globe.”
“We are pleased to have Beverly Hills join our distinguished group. I look forward to their participation and influence as a part of the growing DMAP community,” added Valencia Bembry, Senior Vice President of Accreditation and Strategic Initiatives at DMAI.
Beverly Hills join the ranks of over 200 DMOs who have obtained DMAP recognition that demonstrate compliance across 16 disciplines, composed of 53 mandatory standards and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.
Since its inception in January 2007, the accreditation program requires a DMO to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of a DMO's including governance, finance, human resources, sales, communications, destination development and research.
About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales. Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining, and incomparable shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. Learn more at www.lovebeverlyhills.com or on Facebook and Twitter.
About Destination Marketing Association International (DMAI)
Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI's influential membership includes nearly 600 official destination marketing organizations (DMOs), also known as tourism boards or Convention and Visitor Bureaus, from nearly 20 countries that command $2.5 billion in annual budgets. As the world's largest and most reliable resource for DMOs, it provides more than 3,700 individual members - professionals, industry partners, educators and students - the most innovative and relevant educational resources, networking opportunities and marketing intelligence worldwide. For more information, visit www.destinationmarketing.org.
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Claire Delacruz Soe
(310) 248-1015 x 204