Beverly Hills Conference & Visitors Bureau Wins Luxperience 2017 Destination Award
Beverly Hills is recognized at Luxperience in Sydney, Australia for incorporating luxury and high-end experiential travel as a key contributor to their overarching global strategy
(BEVERLY HILLS, CA; OCTOBER 5, 2017) Following an intensive judging process, Beverly Hills Conference & Visitors Bureau (BHCVB) was awarded with the 2017 Destination Award by Luxperience, the southern hemisphere’s only luxury business event that connects the innovative experiential tourism authorities in the premium travel market. The award is in recognition of BHCVB’s commitment to create a luxurious and experiential destination strategy to drive awareness, increase engagement and visitation which it carried out with its Beverly Hills: City of WELLTH campaign in May.
“We are absolutely thrilled to receive the prestigious Destination Award that recognizes Beverly Hills Conference & Visitors Bureau’s efforts to position our organization as an innovative, forward thinking group of talented professionals dedicated to promoting the iconic, 5-Star destination of Beverly Hills globally to leisure, business and incentive travel buyers,” says Julie Wagner, CEO of BHCVB.
The focus on the campaign was to keep the brand relevant and to help travelers think about the city in a non-stereotypic way. Derived from the word ‘wealth,’ and first identified in a book of the same name written by mindbodygreen founder Jason Wachob, WELLTH defines a move away from a drive for money and possessions to a less materialistic and more valuable life currency. The campaign kicked off with a round table discussion at Alo Yoga Beverly Hills, hosted by WELLTH ambassador Christie Brinkley accompanied by leaders in the health and wellness industry. The discussion revolved around the key pillars of the city: MOVE, EAT, RESTORE, GRATITUDE, and EXPLORE. A dedicated WELLTH website was created offering hotel packages, restaurant and wellness offerings, as well as a 902*IQ quiz.
The campaign press release secured more than 318 stories capturing over 70 million media impressions worldwide. The campaign included a global media FAM with journalists from top publications such as: Huffington Post, ELLE Canada, and UK Women’s Health Magazine. WELLTH was promoted across all of BHCVB’s media platforms, garnering over 281,000 total impressions and over six million Twitter and Instagram posts.
Julie Wagner and Mary Saunders, VP Business Development, accepted the award at the Gala Dinner at Doltone House Darling Island on September 18 in front of over 450 luminaries from the global luxury travel arena.
Instigated three years ago, the awards recognize the development and promotion of some of the finest products and operators of the tourism industry. The competition was fierce and the esteemed judging panel of travel industry experts: Emma Scott (Tiny Hunter), Belinda Melocco (King & Wood Mallesons), Mags King, (Fairfax Newspapers), Chris Flynn (PATA) and Luxperience’s own Michelle Papas, had a difficult task choosing a winner for each category.
To learn more about Beverly Hills and the destination’s offerings, visit www.lovebeverlyhills.com or follow on Instagram, Facebook and Twitter.
About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales. Centrally located in greater Los Angeles, Beverly Hills is a desirable residence and premier vacation and business travel destination. Within its 5.7 square mile radius, Beverly Hills has approximately 34,000 residents with a business and commercial base that ranks next to cities with a population of several hundred thousand. It boasts beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining and incomparable shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. For more information, view www.beverlyhills.org.