Beverly Hills Conference & Vistors Bureau Appoints Wagstaff Worldwide As U.S. PR Agency Of Record

Agency to bring Beverly Hills Luxury 3.0 story to life

BEVERLY HILLS, Calif. - July 19, 2016Beverly Hills Conference & Visitors Bureau (BHCVB) is proud to announce that it has appointed Wagstaff Worldwide as its public relations agency of record in the United States, effective immediately. The agency will handle all domestic PR initiatives and partnerships, creating top-of-mind awareness of the City of Beverly Hills as a premier tourism destination and a thought leader in luxury lifestyle.

“Wagstaff Worldwide’s exceptional reputation in travel and tourism PR, as well as its vast knowledge of the Los Angeles-area luxury market, were key factors in our decision,” says Julie Wagner, Chief Executive Officer, BHCVB. “We look forward to capitalizing on their creativity, progressive thinking, and understanding of today’s media landscape to maximize awareness, and bring renewed excitement in established domestic markets to this luxurious travel destination.”

With five-star and boutique hotels, world-class dining, designer shopping, Hollywood glamour, approachability, and walkability, Beverly Hills remains a top pick for travelers from around the globe. In the coming months, exciting initiatives—like the highly anticipated openings in 2017 of the Waldorf Astoria hotel and the Jean-Georges Vongerichten restaurant—will further elevate the city as a top luxury travel destination.

“Beverly Hills, with its 102-year history, Hollywood connection, and iconic dining, lodging and entertainment offerings, has incredible stories to tell,” says Mary Wagstaff, President of Wagstaff Worldwide.  “We are honored that Beverly Hills CVB chose us to bring those stories to life and see this partnership as a testament to our experience and expertise in the hospitality, tourism and luxury markets.”

About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales.  Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining, and incomparable shopping.  Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars.  The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability.  Learn more at www.lovebeverlyhills.com or on Facebook, Twitter and Instagram.

About Wagstaff Worldwide
Since Mary Wagstaff founded the company in 1999, Wagstaff Worldwide has grown from a humble staff of one to a full-service agency with more than 80 account executives and offices in Los Angeles, New York, Chicago, San Francisco, and Aspen, CO. The company focuses on working with the best clients in all areas of the hospitality world, including renowned restaurants, leading hotels, exclusive travel destinations, and distinctive wine, beer, and spirit brand. Wagstaff Worldwide’s innovative approach results in increased public awareness that ultimately benefits clients’ bottom lines. With dedicated departments for digital marketing and creative services, destination marketing, and culinary celebrities with TRUEWagstaff, Wagstaff Worldwide offers a full range of services that further amplify and strengthen public relations and marketing initiatives.

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CONTACTS:    
Trisha Cole/Melendy Britt                                 Claire Delacruz Soe
Wagstaff Worldwide                                         Beverly Hills Conference & Visitors Bureau
323.871.1151                                                        310.248.1015 ext. 204
lovebeverlyhills@wagstaffworldwide.com       soe@lovebeverlyhills.com