Beverly Hills to Hold Its 19th Annual New York Sales Mission

The Iconic City Brings a Taste of Beverly Hills to the Big Apple with Special Events and Meetings with Mayor Lili Bosse and Key City Representatives

BEVERLY HILLS, Calif. – October 28, 2014 – Each year, Beverly Hills Conference and Visitors Bureau (BHCVB), Beverly Hills Chamber of Commerce (BHCC), and the City of Beverly Hills partner together for the city’s annual New York Sales Mission. 2014 marks Beverly Hills’ 19th annual mission to New York City, and will encompass a series of events and business meetings designed to maintain existing relationships and develop new connections with business and travel trade who represent a large part of the city's economic vitality. Mayor Lili Bosse and Vice Mayor Julian A. Gold M.D. will join representatives from BHCVB and BHCC, to encourage travel and business growth to Beverly Hills as well as further the longstanding relationship between the two iconic cities.

“I’m thrilled to be a part of this important mission,” said Lili Bosse, mayor of Beverly Hills. “We must make sure that Beverly Hills is top-of-mind for important decision makers in both luxury retail and travel. And we have seen over the years that these annual trips have helped us bring exciting new businesses to our shopping districts.”

Throughout the week-long mission, Mayor Lili Bosse and Vice Mayor Julian A. Gold M.D. will join executives from BHCC in key business meetings and appointments to attract new businesses to Beverly Hills as well as foster existing connections. Some of the meetings secured include appointments with Burberry, Chanel, Bally, Saint Laurent and Nespresso, among others.

“New York continues to be a key feeder market for the city of Beverly Hills and our goal with this trip is to continue nurturing that relationship, while also finding ways to expand,” said Julie Wagner, Chief Executive Officer, Beverly Hills Conference & Visitors Bureau. “2015 promises to be spectacular and we want to share this excitement with new partners in the Big Apple, as well as thank current associates for their continued support.”

To demonstrate the city’s appreciation for the New York travel trade representatives and business leaders that help drive business to Beverly Hills, BHCVB, Mayor Lili Bosse, the General Managers of Beverly Hills’ hotels and one of the city’s leading car rental partners will host a lavish reception at the newly renovated Tavern on the Green restaurant in the Upper West Side of New York City on Thursday evening, October 30, 2014.

The reception will provide New York travel decision makers with a taste of Beverly Hills by rolling out the red carpet complete with a step and repeat for photos, an al fresco dining layout, Rodeo Drive city banners on historic lampposts from Two Rodeo Drive and other iconic Beverly Hills décor on display. More than 125 New York partners will be in attendance, including meeting planners and travel agents. Participating hotels and business partners include AKA Beverly Hills; Avalon Hotel; The Beverly Hilton, Beverly Wilshire, a Four Seasons Hotel; L’Ermitage Beverly Hills; Luxe Rodeo Drive Hotel; Midway Car Rental/Wilshire Limousine; Montage Beverly Hills; The Peninsula Beverly Hills and Sixty Beverly Hills.

About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales.  Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining, and incomparable shopping.  Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars.  The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability.  Learn more at or on Facebook and Twitter

Claire Delacruz Soe
(310) 248-1015 x 204