Diner en Blanc Comes to Beverly Hills

RELEASE DATE: Thursday, August 22, 2013

Rodeo Drive Glows with White for the Worldwide Epicurean Phenomenon

On Wednesday, August 21, Beverly Hills, California came alive as more than 1,300 guests from all over Los Angeles were ushered into the city for the 25th anniversary of international event Diner en Blanc (Dinner in White). The first-ever Los Angeles event location was kept secret until guests were transported to the venue for the big reveal - the heart of glamorous Beverly Hills on iconic Rodeo Drive, a fitting scene for the elegant pop up dinner party.

In Diner en Blanc tradition, attendees dressed in head to toe white, created their own personalized dining experience with table linens, candles and eclectic picnic items all brought by the guests themselves. Over the course of the evening, the diners ate, mingled and danced amid live music from 7-11pm. The pop up event brought an audience able that witnessed visually breathtaking moments including diners sitting amongst world renowned designer boutiques, under palm trees and a beautiful night's sky, a sea of festive white balloons and guests fashionably dressed in white dancing on the street after dinner.

"We are elated about being able to host and provide the inaugural Los Angeles location for this longtime tradition," explains Julie Wagner, Executive Director, Beverly Hills Conference & Visitors Bureau. "Rodeo Drive is the perfect backdrop with its stunning views, and people love to dine outside in Beverly Hills thanks to a wonderful culinary scene and beautiful weather year-round. The unique nature of the event and its elegant visuals are the perfect fit for Beverly Hills."

The event, which launched in Paris in 1988 today takes place across the globe. Keeping with the tradition, over 1,000 foodies and cultural enthusiasts dressed in head to toe white descend upon a secret location that is revealed at the very last minute, bringing with them their own gourmet picnic, tables, chairs, libations and dinnerware. This chic picnic is equal parts mystery tour, flash mob dining and joyous celebration.

About Beverly Hills
Beverly Hills is one of the world's most sought-after locales.  Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining and incomparable shopping. Beverly Hills is home to the second largest concentration of Five Star, Five Diamond properties in the United States. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars.  The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability. Learn more at www.lovebeverlyhills.com .
Celebrating the 100th anniversary of the city's incorporation in 2014, Beverly Hills is gearing up for citywide celebrations to begin January 2014.

About Dîner en Blanc
The worldwide phenomenon known as Dîner en Blanc will celebrate its 25th anniversary this year! Launched by François Pasquier and a handful of friends in 1988, the Paris Dîner en Blanc now attracts more than 10,000 people each year. What began as a "friends and word-of-mouth only" event has grown into an international epicurean phenomenon on five continents. While technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: diners continue to gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of their city's most beautiful locations. Dîner en Blanc International, based in Montreal, is responsible for developing this secret posh picnic in over 40 cities by the end of 2013. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city giving this rendezvous a local flair.