LUCHFORD APM Appointed to Manage Public Relations for Beverly Hills Conference and Visitors Bureau

October 22, 2014 – Following a three way pitch, Beverly Hills Conference and Visitors Bureau has appointed luxury lifestyle agency LUCHFORD APM as its UK in-market representative to act on behalf of Beverly Hills with immediate effect.

The agency won the 12 month consumer and travel trade contract based on its creative ability to develop Beverly Hills from being a luxury travel brand to a luxury lifestyle consumer product, playing on its brand pillars of gourmet dining, five-star accommodations and high-end shopping.

Julie Wagner, Beverly Hills Conference & Visitors Bureau’s Chief Executive Officer says of the appointment: “Beverly Hills is synonymous with luxury. Therefore, LUCHFORD APM’s credentials were perfect for the brief to help us drive business and revenue for the renowned hotels, restaurants, attractions and businesses housed within our iconic destination.’’ 

Kelly Luchford, LUCHFORD APM’s Founder and CEO says: “As an agency we have comprehensive experience of building destinations. Drawing from our understanding of luxury travel and lifestyle brands, restaurants and property, we will develop a multi-facetted strategy for Beverly Hills to build on its existing profile.’’

The PR campaign highlights Beverly Hills’ USPs to position Beverly Hills as a standalone, unique ‘has it all’ destination and aims to educate and engage travel trade, taking it into a new chapter following its centenary.

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About Beverly Hills

Beverly Hills is one of the world’s most sought-after locales.  Centrally located in greater Los Angeles, Beverly Hills is a premier holiday and business travel destination, with beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, superb dining, and unrivalled shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and exceptional walkability.  Learn more at or on Facebook and Twitter

Claire Delacruz Soe
(310) 248-1015 x 204