Louis Vuitton Immersive Men’s Temporary Residency on Rodeo Drive

Louis Vuitton’s Spring-Summer 2021 Men’s collection arrives in Beverly Hills on February 6th part of an immersive Temporary Residency on Rodeo Drive. The Residency showcases the collection within the lively universe of The Adventures of Zoooom with Friends, a fantastical crew of characters conceptualized by Louis Vuitton Men’s Artistic Director Virgil Abloh, on a raucous international journey representing the fundamental belief in inclusivity at the core of the House’s approach to Menswear. 

The Adventures of Zoooom with Friends on Rodeo Drive

When the characters first appeared during the 2020 Digital Fashion Week in Paris, Zoooom with friends took the establishment by storm with their joyfully animated escapades throughout the city. The show concluded as they packed their Louis Vuitton trunks and climbed aboard shipping containers headed East via the Seine. Soon reborn in Shanghai and Tokyo as gigantic balloons, Zoooom with friends has now embarked on a global adventure, celebrating the House’s spirit of travel.

Zoooom with friends has journeyed across the globe for a West Coast debut in Beverly Hills on Rodeo Drive. Open to the public, the residency features both the characters and their bespoke containers amongst a full suite of menswear moments.

The Louis Vuitton Men’s Temporary Residency will also feature custom AR experiences on the exterior of the building. QR codes affixed to the façade will activate SnapChat filters, allowing guests to interact with the characters’ animated incarnations, generating shareable content. 

Louis Vuitton and Beverly Hills

Louis Vuitton has been a landmark in Beverly Hills for decades. The Men’s Temporary Residency in Beverly Hills marks the House’s second immersive installation at 468 Rodeo Drive, following 2019’s Louis Vuitton X exhibition.

Photo: A rendering of the Louis Vuitton Men’s Temporary Residency on Rodeo Drive.