IMAGIRO

IMAGIRO ("origami" spelled backwards), a new, brightly-colored, outdoor art installation by Mr Brainwash has unveiled along Rodeo Drive as the summer travel and shopping season begins. French-born street artist, Mr Brainwash, the moniker for Thierry Guetta, also opened an interactive contemporary art museum in Beverly Hill in December 2022.

IMAGIRO comprises nine large-scale, six to 10 feet high, brightly-colored, metal sculptures of pink, green, red, blue, orange and yellow origami animals, including birds, a bear, an elephant, a dog, a rabbit, and more, on view along the length of Rodeo Drive through September 25. The vibrant, photo friendly, interactive public art project is free and open to all.

Origami has been an art form that has nearly defined beauty for centuries. The elegant process of creating something magical with material as simple as paper brings together all ages and cultures. When Mr Brainwash was a child, he turned to origami as another way to express himself. With IMAGIRO, he wanted to reignite that same feeling he had for origami the first time he ever created it but to make origami timeless. IMAGIRO, a form of origami, is made of metal to give his memories and the creations a stable place in the world and represents a way to make a delicate art form last forever.