Meeting 3 Recap: Visioning Work Session

The Destination Development Planning Team met on August 29, 2018 for the “Visioning Work Session”. The team worked in breakout groups to analyze eight aspects of the destination:

1. Restaurants
2. Retail
3. Lodging
4. Transportation, Infrastructure, and the Built Environment
5. Experiences & Attractions
6. Residents & City Government
7. Visitors
8. The Beverly Hills Brand

For each aspect, the team reviewed data and input collected by the consultant team through research and interviews, and responded by answering the following questions about each aspect:

1. What’s the cold, hard truth about this aspect of our destination?
2. In our future state, what will be different?
3. What do we have now that we need to preserve for our future state?

In the weeks to come, the responses gathered will be synthesized onto a Vision statement that will help to define the long-term intention for Beverly Hills as a destination and set the “north star” for our Destination Development Plan.
The Destination Development Planning Team next meets on October 17, when they will discuss potential “Big Moves” that Beverly Hills can take to ensure a healthy visitor economy many years into the future.