Things To Do On Rodeo Drive
Beverly Hills is known around the world as one of the most fashionable places to shop with its crown jewel Rodeo Drive on par with Fifth Avenue in New York, Bond Street in London, Avenue Montaigne in Paris and Ginza in Tokyo. With more than 100 famous stores on Rodeo Drive comprising its three palm-fringed blocks within the Golden Triangle, it is easy to become lost in the street's unique splendor and charm.
Located at the base of Rodeo Drive on Wilshire Boulevard is one of Beverly Hills' oldest and most luxurious hotels, Beverly Wilshire, A Four Seasons Hotel. Constructed in 1928, this legendary hotel has served many iconic personalities, including Warren Beatty, John Lennon and Elvis Presley. Today, it is known as the "Pretty Woman hotel" as it provided the backdrop to scenes from the classic film starring Richard Gere and Julia Roberts.
The hotel has restaurants such as THEBlvd, serving local California fare with Mediterranean influences under airy lofty ceilings or out on a patio overlooking the world-famous Rodeo Drive. There's also CUT by celebrity chef Wolfgang Puck, winner of a Michelin recommendation, serving some of the choiciest cuts of steak and seafood in the country with a sleek and all-white modern décor designed by Richard Meier, the Pritzker Prize-winning architect of The Getty Center. For small plates and a wide selection of wine and cocktails, look to the hotel’s two lounges, CUT Lounge and THEBlvd’s lounge.
Not to be missed is the Spa at Beverly Wilshire, where you can recharge your mind and body at this magnificent Forbes Five-Star Spa. If you don't have time for a meal or spa treatment, take a few minutes to admire the beauty of the hotel’s lobby, complete with seasonal floral displays, set beneath a massive crystal chandelier.
Just across the street from Beverly Wilshire, A Four Seasons Hotel, sits Two Rodeo Drive, Beverly Hills’ own European-style shopping center complete with a cobblestone walkway, street lamps and floral displays. World-renowned brands from Versace, Jimmy Choo and Lanvin, to Brunello Cucinelli, CH Carolina Herrera and Tiffany & Co. are found here. For outdoor dining, try 208 Rodeo Restaurant, offering beautifully presented and imaginatively prepared California cuisine with views of an elegantly curved European-style cobblestone walkway.
For the perfect photo to add to your collection of Beverly Hills memories, strike a pose in front of the stairs and fountain on the south end of Two Rodeo Drive, as well as the famous Via Rodeo sign on the north end of the cobblestone street.
While the Hollywood Walk of Fame honors those in the entertainment industry, fashion superstars have a sidewalk tribute of their own. On Rodeo Drive, from Wilshire Boulevard to South Santa Monica Boulevard, walk among some of the world's well-known fashion icons on the Rodeo Drive Walk of Style®, everyone from Tom Ford, Giorgio Armani and Herb Ritts, to Salvatore Ferragamo, Gianni and Donatella Versace and Mario Testino. First introduced in 2003 by the City of Beverly Hills and the Rodeo Drive Committee, Walk of Style honors fashion legends for their contributions to the fashion and entertainment industries. Recipients are selected by an independent group of representatives from media, entertainment and fashion, and are honored with a permanent plaque featuring a personal quote and their own signature. These plaques are then embedded into the sidewalk of Rodeo Drive as a lasting tribute to each honoree.
Situated on Rodeo Drive between Dayton Way and Brighton Way, visitors will find an architectural masterpiece, Anderton Court, by Frank Lloyd Wright, who played a key role in the architectural movements of the twentieth century and was recognized by the American Institute of Architects as "the greatest American architect of all time." The three-story building houses six boutiques and is famous for its unique design which is completely devoid of steps and instead relies on a series of ramps to move between floors. Constructed in 1952, it was the iconic architect's final structure in Los Angeles County, making it an unofficial monument to the pioneering architect.
Rodeo Drive’s unrivaled shopping options have solidified its status as one of the most prestigious retail destinations in not just California, but also the entire world. With more than 100 boutiques offering the finest in fashion, apparel, handbags, shoes, home accessories and jewelry, Rodeo Drive's stores rival those in the planet's most famous shopping districts. Not to be missed is a step inside the flagship stores from brands such as Chanel, Hermes, Cartier, Louis Vuitton, Loewe and Harry Winston, which carry their full collections, including items exclusive to their Rodeo Drive stores.
Did you know there is a MICHELIN starred restaurant on the rooftop of Gucci? Visit Gucci Osteria de Massimo Bottura in Beverly Hills - their Californian outpost of the Florentine flagship restaurant. Since February 2020, Gucci Osteria has embodied the same values of high creativity, inspiration and inclusiveness as the House of Gucci.
Another treasure that can be found on Rodeo Drive is a collaboration between a fashion designer and an automotive brand. House of Bijan’s Bijan Pakzad's custom Rolls-Royce Phantom Drophead Coupe is one of the most popular attractions on Rodeo Drive, with hundreds of tourists snapping photos daily. This gleaming yellow Rolls-Royce has become a permanent fixture along the street, earning itself a matching yellow parking meter and sidewalk plaques featuring the brand’s logos beside its Rodeo Drive parking spot. Operating on an appointment-only basis, House of Bijan is one of Rodeo Drive's most exclusive men's store catering to everyone from royal families, celebrities and professional athletes, to dignitaries and even five U.S. presidents - George H. W. Bush and his son, Barack Obama, Ronald Reagan and Bill Clinton.
First opened in 1980, the Rodeo Collection is a 70,000 square foot retail and office complex housing over 45 luxury boutiques, salons and cosmetic-medical practices in the heart of Rodeo Drive. Additionally and hidden in the lower courtyard of the Rodeo Collection, is The Hideaway, an upscale Mexican steakhouse with 'push for tequila' buttons at their booths.
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Updated September 1, 2023