Beverly Hills' First 360 Experience Allows Viewers to Take a Private Tour of Beverly Hills' Most Expensive Menswear Boutique, Step Into The Peninsula Beverly Hills' Kitchen and Unwind at Alo Yoga

(BEVERLY HILLS, CA; June 14, 2018) – Beverly Hills Conference & Visitors Bureau (BHCVB) launches its first 360-degree video featuring Alo Yoga Brand Ambassador, Caley Alyssa, House of Bijan Vice President, Nicolas Bijan and The Peninsula Beverly Hills’ Executive Pastry Chef, Stephanie Boswell. All three share their unique crafts and thoughts on what makes Beverly Hills such an exceptional place to spend time in.

“Visitors and residents will now have the opportunity to experience firsthand what it’s like to step inside some of our stores and hotels before they even arrive,” says Julie Wagner, CEO of BHCVB, adding: “The stories each professional shares are an important part of what makes us globally recognized for innovation and five star service.”

Caley Alyssa showcases Alo Yoga’s flagship store, as well as its airy studio, a popular spot for yoga. Viewers can virtually take part in a quintessential Beverly Hills activity, featuring blue skies, green spaces and a sense of wellbeing in a fashion-forward space in the center of the city.

Nicolas Bijan, the son of the late designer, Bijan Pakzad, opens the doors to the lavish appointment-only menswear boutique, leading viewers up onto the second floor, which houses its private collection.

“Nowhere else in the world do you see clothing made with this attention to detail, this exclusivity, this quality,” Bijan explains as he opens closets filled with colorful suits, ties and accessories. 

Stephanie Boswell, Executive Pastry Chef at The Peninsula Beverly Hills, takes viewers behind the scenes of the five-star hotel’s kitchen, where she carefully paints her famous, intricate chocolate eggs, yearned for by guests and celebrities.

When describing the importance of Beverly Hills to her, Boswell states: “It’s really an amazing place to find inspiration anywhere.”

The 360-degree video is part of BHCVB’s Spring Campaign highlighting the broad appeal of the globally renowned city. BHCVB plans to launch three more videos later in the year featuring The Beverly Hilton, The Beverly Hills Hotel and Jonathan Antin Salon.

“Beverly Hills is a fresh and exciting place to spend a day, a week or even a lifetime in, filled with surprising amenities and a hospitable, small-town attitude and this video offers a sneak peek of just a few of the incredible spots visitors will find here,” Wagner says.

Instructions for 360 viewing

  • On desktop or laptop, use your mouse or finger to turn the camera around to see everything around you.
  • On smartphone, click the link and move your phone to pan and rotate to view different perspectives.

About Alo Yoga
Alo Yoga’s flagship store in Beverly Hills features a coffee bar and yoga studio that offers classes during the week, open to the public. The store also carries a variety of high-performance clothing lines made with maximum quality, innovative fabrics and on-trend styling. Each and every garment is created by a design team of yoga enthusiasts and tested and retested on the best yogis to ensure the finest, most slimming, fit. For more information, visit our website.

About House of Bijan
The House of Bijan is a legendary by-appointment-only showroom on Rodeo Drive. The showroom is located inside a lavish $12 million dollar Mediterranean style Palazzo, which has been classified as a Beverly Hills landmark. The House of Bijan is decorated with marble floors, a sweeping staircase, sparkling crystal chandelier (comprised of 1,100 Bijan perfume bottles), Italian and French antiques, rare rugs and artwork. Whether creating legendary menswear or designing one-of-a-kind accessories, jewelry and watches, Bijan is a recognizable mark of incomparable quality and style. Heads of state, captains of industry, presidents, kings and emperors are loyal clients. For more information, visit our website.

About The Peninsula Beverly Hills
The only AAA Five Diamond and Forbes Five Star-rated hotel in Southern California every year since 1993, The Peninsula Beverly Hills offers 195 guest rooms, including 38 suites and 17 private villas, nestled among lush tropical gardens in the heart of Beverly Hills. The garden Villa Suites also have access to a private entrance to the hotel's back gate, providing complete confidentiality for guests. With the hotel's flexible check-in/check-out experience, guests can arrive and depart when best suits their needs. The Peninsula Beverly Hills hotel is home to a sumptuous selection of restaurants, including the elegant Belvedere as well as The Living Room, where the legendary Peninsula Afternoon Tea is served daily. For more information, visit our website.

About Beverly Hills
Beverly Hills is one of the world’s most sought-after locales.  Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful weather year-round, acclaimed full-service and boutique hotel accommodations, sumptuous dining, and incomparable shopping.  Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars.  The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas, salons and exceptional walkability.  Learn more at or on Facebook and Twitter

Lauren Lynch    
Communications Manager    
Beverly Hills Conference & Visitors Bureau 
(310) 248-1015 x 204     
[email protected]