Beverly Hills Destination Development Plan - Public Information

Project FAQ

Project FAQ:

What is a Destination Development Plan?
A Destination Development Plan provides a vision for the destination and travel experience we want to crate and a path to achieve that vision. It considers the long-term needs of the tourism industry and sets a course of action to ensure the sustainability of tourism as an economic driver over that timeframe.

Why is Beverly Hills undertaking this plan?
Tourism is a significant contributor to the economy of Beverly Hills, and the economic activity generated by tourism supports a higher quality of life for Beverly Hills residents. The Beverly Hills Convention and Visitors Bureau and the City of Beverly Hills are investing in this planning process to ensure that tourism continues to support a high quality of life for residents the long-term economic interests of the city.

Who is involved in the planning process?
BHCVB is leading the process. A steering committee that includes representatives of the City and a number of tourism-related businesses and organizations will guide decision-making. Coraggio Group, a consulting firm that specializes in strategic planning in the travel & tourism industry, is designing and facilitating the process.

How is this planning process related to the Next Beverly Hills Committee and the Blue Ribbon Strategic Committee?
While all three of these efforts will shape the future of the City, the Destination Development Plan specifically will do so through the lens of what will best support quality of life and a vibrant travel and tourism industry in the long term. Our project team maintains a connection to both other planning processes to ensure alignment and minimize any duplication of effort.

How can I learn more?
Keep up-to-date on the process by following our posts on the home page of this site. If you have questions about the Destination Development Plan that are not addressed here, please reach out to BHCVB and/or Coraggio Group at [email protected]