Discover Beverly Hills

Love Beverly Hills introduces /IMAGINE Beverly Hills, a bold new content series that celebrates the city as a place where dreams take shape and the extraordinary becomes reality. Long synonymous with luxury, creativity, and possibility, Beverly Hills has inspired visionaries, artists, and dreamers for generations. Through this social media campaign, Beverly Hills serves as the muse for four talented digital creators who bring that inspiration to life, crafting original works that capture the essence of staying, playing, dining, and shopping in Beverly Hills.

Beverly Hills isn't just a destination; it's a lifestyle. From haute couture shopping to Michelin-starred dining, this iconic city offers a plethora of VIP experiences that redefine luxury. Here are the top ways to indulge in the finest that Beverly Hills has to offer.

World renowned for its high-end flagship stores, retail experiences and attentive, personalized customer service, Beverly Hills has long been an iconic destination for serious shoppers on equal footing with London, Paris, New York and Tokyo. Whether stopping by the fashion houses on Rodeo Drive, perusing the upscale department stores on Wilshire Boulevard, or finding one-of-a-kind accessories in the countless boutiques on Brighton Way, Canon Drive and South Beverly Drive, fashion seekers will find the freshest runway releases, coveted designer capsule collections and bespoke pieces along pa...

Beverly Hills is more than just a standard bearer of luxury — it's an experience that blends Southern California sophistication with 5-star hospitality. Whether you're seeking vibrant energy or time to relax and rejuvenate, Beverly Hills embraces a lifestyle that inspires everyone to be their best self. Plan your visit today!

The City of Beverly Hills, California is one of the world's most renowned communities. Surrounded by greater Los Angeles but a distinct entity, the city is located within a 5.7 square mile radius. It is home to 35,000 residents and welcomes millions of visitors from around the globe each year. With its lush green spaces, aesthetic refinement, near-perfect Mediterranean climate, and exceptional hospitality, dining, flagship shopping, entertainment and cultural experiences, the city enjoys an international reputation as a premier luxury destination in which to reside and work.

Looking to take a piece of Beverly Hills home with you? Whether you're after stylish apparel, unique souvenirs or luxurious gifts, here are some top spots to find Beverly Hills branded merchandise. 

Robertson Boulevard may be underrated, but the boutiques, upscale dining and casual eateries are not to be overlooked! The street runs for six miles, but the strip between Burton Way and West Olympic Boulevard is part of the main attraction.

The City of Beverly Hills, nestled within Los Angeles, stands as a symbol of luxury with its Forbes Five Star hotels and celebrity residents. It is a destination you don’t want to miss! Our city spans 5.7 square miles and has gained global recognition. Following is a first timer’s guide of Beverly Hills for everything you need to know for your visit.

Have you noticed plaques around the city labeled “Golden Shield”? In 2019, the Cultural Heritage Commission and the City Council created the Golden Shield Cultural Recognition Program to honor buildings, sites and entities, including long-standing local businesses or organizations, that contribute to the community’s rich history and culture.

The Beverly Hills Conference and Visitors Bureau debuts its short film, “The Love Letter,” celebrating the legendary destination with visual and oral storytelling. The film provides a then-and-now reflection of Beverly Hills’ luxurious and star-studded heritage, taking viewers on a captivating journey through the nearly 6-square-mile city’s 100+ year history and how it continues to influence culture, fashion, art and beauty today.

The Rodeo Collection is located in the 400 block of North Rodeo Drive, in the heart of the Beverly Hills Golden Triangle. Enjoy a breathtaking assortment of some of the most unique and high-end boutiques in the world, as well as world-renowned salons.

Timed to awards season, Beverly Hills Conference & Visitors Bureau debuts the final episode of its ‘Cuisine & Couture’ series, which celebrates the city’s intersection of couture fashion, fine cuisine and luxury hotels. Working with lauded chefs of Beverly Hills to create dishes and cocktails inspired by this year’s red-carpet fashions, this culminating chapter for ‘Cuisine & Couture’ honors the destination’s long-established reputation as an epicenter for awards show festivities.  The two new ‘Cuisine & Couture’ episodes pay homage to the city’s...

Beverly Hills Duets is a five-part video series created by the Beverly Hills Conference & Visitors Bureau and features complementary experiences that showcase the many things to see and do in the city of Beverly Hills.

Spring symbolizes new beginnings and a return to a technicolor world. Jacarandas blossom in bursts of purple hues and the air feels clear and bright. Whether you are seeking a more vibrant environment or some time to relax and rejuvenate, Beverly Hills embraces a lifestyle that inspires everyone to be their best self. Plan your visit today! View our spring video and featured locations.

While Rodeo Drive is famous for its renowned fashion houses and one-of-a-kind boutiques, one of its rare and exclusive attractions is the Rodeo Drive Walk of Style. Introduced in 2003, the Rodeo Drive Walk of Style honors legends in the worlds of fashion and entertainment, with past recipients such as Giorgio Armani, Tom Ford, Gianni & Donatella Versace, Manolo Blahnik and others. Similar to the Walk of Fame in Hollywood, recipients of the Rodeo Drive Walk of Style are presented with a bronzed plaque that features a personal quote and their signature, which is then embedded into the sid...

In the heart of Southern California, a day in Beverly Hills unfolds like a story, where every step leads to new adventures and hidden treasures waiting to be discovered. With ample parking, including a variety of free two-hour lots throughout the city, plus stops for Starline’s Hop-On-Hop-Off tours, Beverly Hills makes it easy to visit and explore. Begin by parking at a city parking garage, such as the one at 450 North Rexford Drive or the private lot at Two Rodeo Drive, both of which offer two free hours of parking between 7 A.M. and 6 P.M., and famous Rodeo Drive is just steps away....

Featuring cuisines from around the world as well as restaurants helmed by celebrated chefs, Beverly Hills is a destination for culinary fans worldwide. With good food comes good wine and Beverly Hills has no shortage of places to taste and buy the most coveted in the world. Raise a glass to the good life at these restaurants, tasting rooms and wine shops on your next visit to Beverly Hills!

While Rodeo Drive might get all the fame, the truth is, there are so many other amazing streets in Beverly Hills! Just below Wilshire Boulevard is charming and vibrant South Beverly Drive. With an almost small-town, walkable neighborhood feel, this eclectic street has both fine dining options and low-key eateries, high-end boutiques, specialty shops and an authentic Japanese spa experience.